Showing connections
The goal in my lectures is to offer the listeners a simple approach to the complex, entrepreneural issues. The lecture serves as a platform for one's own reflection.
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Selection of lectures:
Green Summit
University of Liechtenstein (Juni 2014)
What are social innovations? What are dynamic capabilities and why does one need those? How can they be developed? These questions were discussed in a small group under sunny skies.
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Managing and Monitoring Brands
Bonyad Mostazafan (September 2013)
How does a organization develop a strong organizational brand and how can progress be measured? This problem was presented to the top management Bonyad Mostazafan in Teheran, seized and discussed in 20 minutes and simultaneously translated..
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Connecting Your Organization with a Global Audience
Bonyad Mostazafan (Mai 2013)
How do organizations react to societal changes, like for instance digitalization, the call for more responsibility or to the increasing loss of trust from clients? This lecture of 30 minutes took place in front of the management of Bonyad Mostazafan in Teheran.
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Creating inspirational experiences for the customer. What role do you play in this?
SPAR Switzerland (2012)
How does an organization manage to connect customer excitement and employee excitement? This was the key question for the 45-minute lecture at the SPAR Switzerland marketing gala in Pfäffikon (Switzerland).
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Branding for SMEs
Liechtensteiner Brauhaus (May 2011)
Communication experts agree: Branding is one of the deciding success factors of the years to come – even for several SMEs. Especially for organizations with a small advertising budget the investment will pay off: more efficient communication, messages customers will adhere to, better educated employees and a better starting position on the job market. But what makes branding the success factor of SMEs? And what regulations, which courage and which investments are appropriate? Practical examples are supplied by Bruno Güntensperger, owner of the Liechtensteiner Brauhaus, advertising professional Leone Ming and Christine Vallaster of the University of Liechtenstein.
More details about the event (german-language)
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Branding: Values cost less
University of Würzburg (2010)
The fact that brand leading changes with the new methods of communication is often discussed. But how this plays into the hands of organizations, especially the small and medium-sized ones, was key question in this lecture as part of the alumni workshop of the executive MBAs at the University of Würzburg.
